Next Gen Sequencing

New Cepheid GeneXpert Omni at #AACC2015

With my recent transition to the clinical market segment with SeraCare, their majorĀ  conference for the year is the American Association for Clinical Chemistry. With some 20,000 attendees, and several hundred vendors filling the Atlanta Convention Center, there were a number of interesting real-time instruments shown. I’ll start with the […]

Cepheid's GeneXpert Omni, unveiled at the 2015 AACC Conference

Marketing Precision Medicine Pt2

After writing up ‘Marketing Precision Medicine’ it turned out that I spent so much time in giving the background and context, that I only was able to mention briefly the marketing challenge that the Precision Medicine Initiative brings. So here is Part 2, getting deeper into the Marketing challenge of […]