Craig Venter presenting at the Pacific Biosciences workshop; Deanna Church (Personalis) in the foreground
In the closing session of the Advances in Genome Biology and Technology meeting recently concluded in Marco Island, Florida, the main organizers Dr. Eric Green (National Human Genome Research Institute Director, Bethesda MD) and Dr. Elaine Mardis (Co-director with Rick Wilson of the Genome Institute of Washington University, St. Louis […]

A few observations from Advances in Genome Biology and Technology


After writing up ‘Marketing Precision Medicine’ it turned out that I spent so much time in giving the background and context, that I only was able to mention briefly the marketing challenge that the Precision Medicine Initiative brings. So here is Part 2, getting deeper into the Marketing challenge of […]

Marketing Precision Medicine Pt2


Borrowed from this infographic: http://www.nih.gov/precisionmedicine/infographic-printable.pdf
Last week I listened in with interest on the Precision Medicine Workshop held at the NIH, and wrote up some thoughts about the need for them to market it effectively. You can access this post on LinkedIn – something of an experiment in posting in various places. We are living […]

Marketing Precision Medicine



http://www.lifetechnologies.com/behindthebench
Right about one calendar year ago I was asked to start writing for a new blog for the Genetic Analysis division of Thermo Fisher Scientific. Called ‘Behind the Bench’, it took a few months to get off the ground, and started posting right at the end of May 2014. A […]

Commentary from Behind the Bench


Screen capture of The Atlantic Magazine interview via http://youtu.be/7dzI_azZEGI
What does Google X have to offer in life science diagnostic development? I’ve picked up a phrase, ‘it’s a narrow world’, from somewhere in my travels. Way back in my laboratory manager days in Santa Monica California at the John Wayne Cancer Institute (‘laboratory manager’ sounds so much better than […]

The Core Competency of Google is not Life Sciences