Photo via Flickr by {a href=""}antwerpenR{/a}
In the roads I travel (and it is now over six years since I made that fateful move from being an ‘internal’ Product Manager to ‘customer-facing’ sales representative) the buying process is all about perceptions of the customer. Right or wrong, potential customers each receive the information from a local […]

What is a new Next Generation Sequencing customer to do?

Photo courtesy of mknowles via Flickr 1
“The future is already here – it’s just not very evenly distributed.” – William Gibson This is a blog about next-generation sequencing and it’s intersection with marketing and business in general (primarily), which happens to be my particular area of professional expertise, having focused on next-generation sequencing since late 2006, […]

Just what is “Next Generation Technologist” about anyway?