Marketing Precision Medicine Pt2


Borrowed from this infographic: http://www.nih.gov/precisionmedicine/infographic-printable.pdf

Borrowed from this infographic: http://www.nih.gov/precisionmedicine/infographic-printable.pdf

After writing up ‘Marketing Precision Medicine’ it turned out that I spent so much time in giving the background and context, that I only was able to mention briefly the marketing challenge that the Precision Medicine Initiative brings.

So here is Part 2, getting deeper into the Marketing challenge of precision medicine – a concern about privacy and data security.

Again via LinkedIn, and of course will need to come up with a Part 3 next week – what government can do to help.

Marketing Precision Medicine Pt2.


About Dale Yuzuki

A sales and marketing professional in the life sciences research-tools area, Dale currently is employed by Sysmex-Inostics USA as the Director of Marketing. He will help Sysmex-Inostics build out their liquid biopsy franchise (OncoBEAM and Plasma SafeSEQ) with market planning, positioning and branding as well as thought leadership, opinion-leader management, and sensing of market trends. He also represents Sysmex at tradeshows and other events. For additional biographical information, please see my LinkedIn profile here: http://www.linkedin.com/in/daleyuzuki and also find me on Twitter @DaleYuzuki.

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