Marketing Precision Medicine


Borrowed from this infographic: http://www.nih.gov/precisionmedicine/infographic-printable.pdf

Borrowed from this infographic: http://www.nih.gov/precisionmedicine/infographic-printable.pdf

Last week I listened in with interest on the Precision Medicine Workshop held at the NIH, and wrote up some thoughts about the need for them to market it effectively. You can access this post on LinkedIn – something of an experiment in posting in various places.

We are living through a remarkable period in the history of healthcare, implementing precision medicine on a population-scale of a million individuals.


About Dale Yuzuki

A sales and marketing professional in the life sciences research-tools area, Dale currently is employed by Sysmex-Inostics USA as the Director of Marketing. He will help Sysmex-Inostics build out their liquid biopsy franchise (OncoBEAM and Plasma SafeSEQ) with market planning, positioning and branding as well as thought leadership, opinion-leader management, and sensing of market trends. He also represents Sysmex at tradeshows and other events. For additional biographical information, please see my LinkedIn profile here: http://www.linkedin.com/in/daleyuzuki and also find me on Twitter @DaleYuzuki.

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