Just watched this #oneboldchoice @toyota Camry video from #socialmediaorg's @monicawpeterson. Nailed it. http://t.co/BgxI40nl00
9:08am February 5th 2015 via Hootsuite
RT @iontorrent: With under 100 cases of Ebola last week, scientists focus on studying the virus to see how/if it's mutating. @BBCNEWS http:…
9:01am February 5th 2015 via Twitter Web Client
RT @AppliedBio: Free Webinar on "The fundamentals of working with RNA". Send us your questions in advance. http://t.co/B3mi0ICtBE http:/…
8:50am February 5th 2015 via Twitter Web Client
RT @boygainvillea: corporal joseph pierce, the highest-ranking chinese american in the union army. #HistoricPOC http://t.co/5Gou0FDDaA
8:30am February 5th 2015 via Hootsuite
RT @pickover: "I'm glad they set the 140-character limit." http://t.co/BLl6ea1Vx6
7:15am February 5th 2015 via Hootsuite
RT @theNCI: Genome study yields clues to head and neck cancers, including those caused by #HPV http://t.co/F4t5gc4Dis http://t.co/lJbop0mU1J
5:10am February 5th 2015 via Hootsuite
RT @pickover: Average person in the U.S. moves home locations 11 times in her lifetime. Source http://t.co/ijNARZoFZd http://t.co/3LMHtKVNYy
4:35am February 5th 2015 via Hootsuite
RT @GholsonLyon: Posted some of our recent journal clubs in the lab. http://t.co/f8YePaSnXo
9:35pm February 4th 2015 via Hootsuite
Let public have greater say over big health data - New Scientist http://t.co/ynNy471rbx
8:50pm February 4th 2015 via Hootsuite
RW:Q:Opp'y cost for IG investment? A:You are spending money either way. But to spend it for engagement. #socialmediaorg
7:59pm February 4th 2015 via Hootsuite
RW:A2: IG is somewhat 'contained'. All they get is what you show and write in the copy. #socialmediaorg
7:58pm February 4th 2015 via Hootsuite
RW:Q:How to sell IG internally? A:Understand what IG is good at - inspiration. It's the top of the funnel. No hyperlinks. #socialmediaorg
7:57pm February 4th 2015 via Hootsuite
RW:Q:Copy or hashtags on IG? A:Will have 5 add'l hashtags and put on comments on IG posts #socialmediaorg
7:56pm February 4th 2015 via Hootsuite
RW:Q:IG channel usage? A:Your logo is already there - people know it, whether or not a PC is in the background #socialmediaorg
7:55pm February 4th 2015 via Hootsuite
RW:Q:IG is not that mature for brands; how to gain 44K followers? A:Big brand moment - not so impactful. Takes time, content #socialmediaorg
7:54pm February 4th 2015 via Hootsuite
RW:Q:What's the IG ROI? A:Get people to understand the company, the brand. IG to inspire, TW to inform, FB to engage. #socialmediaorg
7:52pm February 4th 2015 via Hootsuite
RW:His slides are available at http://t.co/EcwUfU40GJ #socialmediaorg
7:51pm February 4th 2015 via Hootsuite
RW:"It's a long hard slog" - the #domore messaging will take more time, don't expect an overnight thing. #socialmediaorg
7:50pm February 4th 2015 via Hootsuite
RW:Now they will be crowdsourcing new stories connect w/brand campaign (Superbowl ads); "don't be so d*mn precious about it" #socialmediaorg
7:49pm February 4th 2015 via Hootsuite
RW:One a 3D printing of aorta for aneurisms. Now turning to the community: "Wanted: boundary breakers" who is next? #socialmediaorg
7:48pm February 4th 2015 via Hootsuite
RW:They celebrate what their customers are doing; their own blog goes deeper. IG is 'an exercise in marketing restraint' #socialmediaorg
7:47pm February 4th 2015 via Hootsuite
RW: Pulled back the curtain: B&W photos of their photographer doing his work. A few favorites #domore #socialmediaorg
7:45pm February 4th 2015 via Hootsuite
RW:Favorite coverage: blogged on Sprudge, a coffee-focused blog. 'To them Leila is a star'. #socialmediaorg http://t.co/YuTPwxV2Fg
7:44pm February 4th 2015 via Hootsuite
RW:First story: Seattle woman 'best barista in America'; holds Skype sessions w/ folks worldwide #domore #socialmediaorg
7:43pm February 4th 2015 via Hootsuite
RW:(large slide) "But Rob, doesn't that cost a lot of money?" 3 months of awesome content to post everyday: started fresh #socialmediaorg
7:42pm February 4th 2015 via Hootsuite
RW:Researched subjects (shoeleather); crew, campaign strategy & hashtag #domore; paid media & PR #socialmediaorg
7:41pm February 4th 2015 via Hootsuite
RW:Find people doing amazing things w/ their technology. First idea - sending a MSFT phone around. Then: a photographer #socialmediaorg
7:39pm February 4th 2015 via Hootsuite
RW:MSFT - achieving more is the story they are telling. Their idea: The Instagram Rally #socialmediaorg
7:38pm February 4th 2015 via Hootsuite
RW:Nike doesn't hit people over the head; 'just show us something beautiful'. "Back in Redmond..." w/ a new CEO (1y now) #socialmediaorg
7:37pm February 4th 2015 via Hootsuite
RW:SBUX, GE, Nike: Brands that do IG well. Wind turbines made sexy through imagery. SBUX images from customers. #socialmediaorg
RW:What IG told them: authentic to brand, share exp.; find beauty; inspire action; know audience #socialmediaorg
7:36pm February 4th 2015 via Hootsuite
RW:Inspiration, not information; protected space; high stds, low barrier to unfollow; unique perspective; authentic #socialmediaorg
7:35pm February 4th 2015 via Hootsuite
The dawn of marketing’s new golden age | McKinsey & Company http://t.co/IDcoxJb2gi
RW:TW 0.3%, FB 0.8%, IG 4.2% (!) Don't worry about the follower numbers; they are much more valuable #socialmediaorg
7:34pm February 4th 2015 via Hootsuite
RW:Instagram 'American Teens' Most Important Social Network'. 68% female; 'king of engagement' #socialmediaorg
Rob Wolf (RW):How big a deal is Instagram? More active users than Twitter (~300M users/mo) #socialmediaorg
7:33pm February 4th 2015 via Hootsuite
.@thatrobguy from Microsoft: "The Blank Canvas: planning our Instagram launch" #socialmediaorg
7:32pm February 4th 2015 via Hootsuite
MP:Q:Connect purchase data to social messages? A:Their own tool to make the CRM connection. Owners & considerers both #socialmediaorg
7:15pm February 4th 2015 via Hootsuite
MP:Q:Measuring branding perceptions? A:All from FB via partners #socialmediaorg
7:14pm February 4th 2015 via Hootsuite
MP:Q:Rollout of video? A:Would tease it out over several days, paid advertising across platforms, eval. performance #socialmediaorg
7:13pm February 4th 2015 via Hootsuite
RT @JeanneGarb: Whoa. Packed house for the @nycpathomap @mason_lab talk at @AMNH for #scicafe http://t.co/GI8cdDvMUf
7:12pm February 4th 2015 via Hootsuite
RT @annecanty: Chris Mason is the next Indiana Jones of the natural world- Rob DeSalle. #scicafe @AMNH what's in the subway?
MP:Q:How to make the case for inc. headcount? A:Metrics of engagement, sentiment. Mgmt knows grp is resource-challenged #socialmediaorg
7:11pm February 4th 2015 via Hootsuite
MP:Q:Managing 163 permutations? A:An agency helps them with a tool, over a 3-mo. timeframe. Batching of content every 2w #socialmediaorg
7:10pm February 4th 2015 via Hootsuite
MP:Found 28% sharing rate of photos from dealers; extending reach to broader market; sales tracking nicely. #socialmediaorg
7:08pm February 4th 2015 via Hootsuite
MP:Getting 1.6x lift in brand favorability, also descriptive measures 'fun' and 'exciting'. 5x in 'stylish' perception #socialmediaorg
7:05pm February 4th 2015 via Hootsuite
MP:Learning: paid influence 3.3x greater interaction rate than observed norms. Targeted ads to 3 customer segments #socialmediaorg
7:04pm February 4th 2015 via Hootsuite
MP:Dealers take a photo of a happy customer, link to review, shareable content #socialmediaorg
7:03pm February 4th 2015 via Hootsuite
MP: Rhett and Link's Bold Surprise http://t.co/0jND6vxDS3 with the hashtag, #oneboldchoice #socialmediaorg
7:02pm February 4th 2015 via Hootsuite
MP:Motocross track, explosions, etc. #socialmediaorg Here's the extended YouTube video http://t.co/XS9q6uUdEQ
7:01pm February 4th 2015 via Hootsuite
