Rob Wolf (RW):How big a deal is Instagram? More active users than Twitter (~300M users/mo) #socialmediaorg
7:33pm February 4th 2015 via Hootsuite
.@thatrobguy from Microsoft: "The Blank Canvas: planning our Instagram launch" #socialmediaorg
7:32pm February 4th 2015 via Hootsuite
MP:Q:Connect purchase data to social messages? A:Their own tool to make the CRM connection. Owners & considerers both #socialmediaorg
7:15pm February 4th 2015 via Hootsuite
MP:Q:Measuring branding perceptions? A:All from FB via partners #socialmediaorg
7:14pm February 4th 2015 via Hootsuite
MP:Q:Rollout of video? A:Would tease it out over several days, paid advertising across platforms, eval. performance #socialmediaorg
7:13pm February 4th 2015 via Hootsuite
RT @JeanneGarb: Whoa. Packed house for the @nycpathomap @mason_lab talk at @AMNH for #scicafe http://t.co/GI8cdDvMUf
7:12pm February 4th 2015 via Hootsuite
RT @annecanty: Chris Mason is the next Indiana Jones of the natural world- Rob DeSalle. #scicafe @AMNH what's in the subway?
MP:Q:How to make the case for inc. headcount? A:Metrics of engagement, sentiment. Mgmt knows grp is resource-challenged #socialmediaorg
7:11pm February 4th 2015 via Hootsuite
MP:Q:Managing 163 permutations? A:An agency helps them with a tool, over a 3-mo. timeframe. Batching of content every 2w #socialmediaorg
7:10pm February 4th 2015 via Hootsuite
MP:Found 28% sharing rate of photos from dealers; extending reach to broader market; sales tracking nicely. #socialmediaorg
7:08pm February 4th 2015 via Hootsuite
MP:Getting 1.6x lift in brand favorability, also descriptive measures 'fun' and 'exciting'. 5x in 'stylish' perception #socialmediaorg
7:05pm February 4th 2015 via Hootsuite
MP:Learning: paid influence 3.3x greater interaction rate than observed norms. Targeted ads to 3 customer segments #socialmediaorg
7:04pm February 4th 2015 via Hootsuite
MP:Dealers take a photo of a happy customer, link to review, shareable content #socialmediaorg
7:03pm February 4th 2015 via Hootsuite
MP: Rhett and Link's Bold Surprise http://t.co/0jND6vxDS3 with the hashtag, #oneboldchoice #socialmediaorg
7:02pm February 4th 2015 via Hootsuite
MP:Motocross track, explosions, etc. #socialmediaorg Here's the extended YouTube video http://t.co/XS9q6uUdEQ
7:01pm February 4th 2015 via Hootsuite
MP:Influencers: going for younger demo for the new image: YT talent co-created content. 'Our test-drive was... not normal' #socialmediaorg
7:00pm February 4th 2015 via Hootsuite
MP: They have a data-driven targeted creative ads: 3 customer categories & tone & differentiators = 163 permutations (!) #socialmedi
6:58pm February 4th 2015 via Hootsuite
MP: Social engagement was listening & responding. The test & learn: need few barriers for particpation (!) #socialmediaorg
6:57pm February 4th 2015 via Hootsuite
MP: Social Strategy: 50% paid influence; 40% social engagement; 10% test & learn. #socialmediaorg
6:56pm February 4th 2015 via Hootsuite
MP: FB:hypertarget (message & timing); TW:high-five shoppers; YT:Entertain, inform; Instagram:unexpected 'take' on photos #socialmediaor
6:55pm February 4th 2015 via Hootsuite
MP: Campaing goals: Increase opinion, inc. awareness, inc. perception of Camry image #socialmediaorg
6:54pm February 4th 2015 via Hootsuite
MP:Going in: perception of 'boring'. Top sedan for 13y - a rational, logical purchase. Campaign goals = social media goals #socialmediaorg
.@monicawpeterson up next from Toyota: "Launching Toyota Camry via Social Media" #socialmediaorg
6:51pm February 4th 2015 via Hootsuite
RT @socialmediaorg: Here's the video from the Social Media Disclosure and Ethics Presentation: http://t.co/BxilZfP0Xo #socialmediaorg
6:48pm February 4th 2015 via Hootsuite
RT @lindseypatz: Beautifully said, @dptinson #preach #socialmediaorg http://t.co/DIVIPLiFkP
5:38pm February 4th 2015 via Hootsuite
DT: ...and distributing and measuring. First: Stds and policies - social media governance. W/o it: no chance of success #socialmediaorg
5:20pm February 4th 2015 via Hootsuite
DT:EA has 480 social channels globally; 500 content pieces/day. Newsroom has: policies, listening, creating, optimizing... #socialmediaorg
5:19pm February 4th 2015 via Hootsuite
RT @derekschoen: The social reach for @EA... Tell me social isn't relevant. I dare you. #SocialMediaOrg http://t.co/gvBN0qDZUX
5:17pm February 4th 2015 via Hootsuite
Next up: @dptinson from Electronic Arts (VP Global Communications) Starts w/ how marketing channels have changed #socialmediaorg
5:14pm February 4th 2015 via Hootsuite
Q:Use of hashtag? A:It came out of a brand campaign #done. So #GettingItDone used. Still learning - need to put $ behind it. #socialmediaorg
5:00pm February 4th 2015 via Hootsuite
Q:How was this sold internally? A:'If you get legal & compliance to sign off...' The business then got behind it. #socialmediaorg
4:58pm February 4th 2015 via Hootsuite
Q:Which sentiment analysis tool? A:Both automated & manual; heavy analytics to test, only directional (not quantitative) #socialmediaorg
4:56pm February 4th 2015 via Hootsuite
Q:How did it support branding? A:Convenience & access message for millenials was #gettingitdone cross media platforms #socialmediaorg
4:54pm February 4th 2015 via Hootsuite
Q:Compliance? A:Pre-approved templates were key to success. Real-time: do we have all releases in place? #socialmediaorg
4:51pm February 4th 2015 via Hootsuite
RT @allanblocker: Getting taken to sports marketing social school and @WellsFargo is driving the bus. #gettingitdone #socialmediaorg
4:50pm February 4th 2015 via Hootsuite
Brands need to be careful to add value, and 'be appropriate for the occassion'. Join the conversation, don't interrupt. #socialmediaorg
4:49pm February 4th 2015 via Hootsuite
Before the Croatia game: Mx fan behavior. Listening team had to regroup: decided to listen & wait, prepared to pull out #socialmediaorg
4:48pm February 4th 2015 via Hootsuite
>1500 mentions. Showed Gantt of planning - 24 core team members. 'Real time isn't really real time'. Plan ahead scenarios #socialmediaorg
4:47pm February 4th 2015 via Hootsuite
For their players: they can 'draft off of their followers', gaining amplification. 78 posts, 8M impressions, 53K engagements #socialmediaorg
4:44pm February 4th 2015 via Hootsuite
Achieved lowest CPE (cost/engagement) of anything they'd done prior. Post-game: photo captions, descriptions. #socialmediaorg
RT @oaktowncraftcat: Wells Fargo knows realtime social! #SocialMediaOrg http://t.co/c9r6W5dEBf
4:43pm February 4th 2015 via Hootsuite
Had a 'tweet of the match', 'plays of the game' with accompanying graphic; standings & stats. Great work! #socialmediaorg
They engaged with the Mexico team; examples of player visuals (pre-approved 20 players) 'my bank knows whassup' (!!) #socialmediaorg
4:42pm February 4th 2015 via Hootsuite
Real-time: Had pre-approved design templates & conversation themes; created post-game infographics #socialmediaorg
4:40pm February 4th 2015 via Hootsuite
World Cup: 35.6M tweets, 1B interactions on FB. Used social listening before; drove local events w/live images #socialmediaorg
4:39pm February 4th 2015 via Hootsuite
At the World Cup: 'convenience & access' message; use #GettingItDone social lens; KPI=brand affinity, awareness; engagement #socialmedia
4:37pm February 4th 2015 via Hootsuite
Julie's twitter: @Cali_jam Why futbol for Wells Fargo? 90M fans in the US; 24M participants; uncrowded sponsorships #socialmediaorg
4:36pm February 4th 2015 via Hootsuite
RT @js_mack: Not at the #SocialMediaOrg event today? Follow along on the live blog: http://t.co/uThgMKvjxm
4:34pm February 4th 2015 via Hootsuite
In South SF for #socialmediaorg's Case Study section. First up: Julie Milbrand of Wells Fargo on real-time marketing in Brazil (!)
4:33pm February 4th 2015 via Hootsuite
RT @nccomfort: Nurture Over Nature News: RT @sciam: Your Immune System Is Made, Not Born http://t.co/sKG3xQup8O
4:30pm February 4th 2015 via Hootsuite
