Q: Imptc of 'fit'? #mamsummit Searles: Impt to set the tone; however diversity is impt to learn new things. Fit isn't static
4:58pm April 26th 2018 via Twitter Web Client
#mamsummit Searles: Can think of one position where finance or housing background would be helpful, otherwise all about Marketing skillset.
4:57pm April 26th 2018 via Twitter Web Client
Q: Do you look for spec industry experience? #mamsummit Mohel: Hosp industry exp less impt than strong marketing.
4:55pm April 26th 2018 via Twitter Web Client
#mamsummit Molzen: But had a social media manager position candidate w/o a profile? Whut?
4:54pm April 26th 2018 via Twitter Web Client
#mamsummit Searles: Doesn't go super-deep. LI, perhaps FB but not creeping. Twitter more for work than IG. Molzen: reputation mgmt
Q: How impt is social, and how deep do you look? #mamsummit Mohel: I Google everyone who comes in; hopefully 'LI is the first hit'
4:53pm April 26th 2018 via Twitter Web Client
#mamsummit Searles: Not known outside narrow non-profit space. It's a two-way conversation, a branding and image exercise.
4:49pm April 26th 2018 via Twitter Web Client
Q: Anything change w/tight market? #mamsummit Molzen: Distributed employees, means larger candidate pool. Searles: flexibility in locale
4:47pm April 26th 2018 via Twitter Web Client
#mamsummit Christina Molzen @christinamolzen Taking on add'l roles as a contractor can be a great benefit; broadening skills
4:46pm April 26th 2018 via Twitter Web Client
RT @shashib: @DaleYuzuki @lkthrock @TrevorHLynn Thanks for your tweets during the #MAMSUMMIT
4:44pm April 26th 2018 via Twitter Web Client
#mamsummit Heidi Parsont @hparsont It's a tight candidate market; creative methods include hiring contractors.
4:43pm April 26th 2018 via Twitter Web Client
#mamsummit Jill Mohel @hiltonhotels - Do your homework! How can you go to an interview and not have any questions? (!)
4:42pm April 26th 2018 via Twitter Web Client
#mamsummit Jon Searles (@jonsearles) says pay attention to your own brand; also email addresses make an impression. Some surprising ones!
#mamsummit 'Get hired, find the talent desired: DC hiring experts share tips every job seeker and hiring manager needs to know'
4:41pm April 26th 2018 via Twitter Web Client
Q: Secret to great video? #mamsummit Throckmorton: One cool tool is Lumen5 https://t.co/OPismjVArY turning a white paper into video
4:21pm April 26th 2018 via Twitter Web Client
#mamsummit Lynn: Found YT pre-roll to be very effective in their sub-population of targeted prospects
4:15pm April 26th 2018 via Twitter Web Client
#mamsummit Lynn: About 7% of ad budget for paid social; found spec pools based on population that fell off at spec place or page
4:14pm April 26th 2018 via Twitter Web Client
Q: Paid social? % dedicated to it? #mamsummit Bellamkonda: You can't reach these customers thru email. FB can give… https://t.co/PSiLiDGyuX
4:13pm April 26th 2018 via Twitter Web Client
#mamsummit Lynn: Marketing is strategic and planning function; Sales is tactical and execution.
4:11pm April 26th 2018 via Twitter Web Client
Q: Demand-gen, lines between sales/marketing blur #mamsummit: Sullivan Trend is real, working closely will only be closer.
4:09pm April 26th 2018 via Twitter Web Client
#mamsummit Sullivan: Things that matter to your customer, that you know better than any vendor (for video)
4:08pm April 26th 2018 via Twitter Web Client
#mamsummit Sullivan: People don't listen to sound on video; quality does matter. Little things: webinar audio; get internal resource
4:07pm April 26th 2018 via Twitter Web Client
Q: Video? #mamsummit Olguin: Video is about story; have rules: 30s is sweet-spot. Subtitles. Tags. Promotions, no $$. Ask a Q to engage
4:04pm April 26th 2018 via Twitter Web Client
#mamsummit Lynn: Selling into hospitality; getting a 'halo effect': a property reaches out to their corporate paren… https://t.co/YLemNhIpri
3:57pm April 26th 2018 via Twitter Web Client
#mamsummit Olguin: Transforming to experiences. Q: ABM? Lynn: Acct-based marketing was borne out of software.
3:55pm April 26th 2018 via Twitter Web Client
#mamsummit: Olguin: RE market and office space is now thought of in a very different way. How to talk to them? How to relate and connect?
3:52pm April 26th 2018 via Twitter Web Client
#mamsummit: Olguin: Lines are blurring; the ultimate customer in the RE office used to be brokers, now it is 'you, whoever you are'
3:51pm April 26th 2018 via Twitter Web Client
#mamsummit: B2B panel con't: Nate Sullivan @FiscalNote Mara Olguin @jbgsmith Bellamkonda: https://t.co/fLsS1pbot4
3:50pm April 26th 2018 via Twitter Web Client
#mamsummit: B2B Marketing panel - latest strategies and thinking. This Throckmorton @lkthrock Trevor Lynn… https://t.co/YyIChHr9if
3:48pm April 26th 2018 via Twitter Web Client
Q: Promotion of content via Like or engage? #mamsummit Horowitz: Time to comment: highly valued. 2nd sharing, then likes.
3:19pm April 26th 2018 via Twitter Web Client
Q: B2C segment? #mamsummit Horowitz: Luxury cars, hotels; it just needs to be a big enough purchase, value to advertiser.
3:18pm April 26th 2018 via Twitter Web Client
Q: Insights tag. #mamsummit Horowitz: https://t.co/LgkbUrrePQ and campaign manager, a bit of js code into footer.
3:14pm April 26th 2018 via Twitter Web Client
Q: Plans to integrate other data? #mamsummit Horowitz: Will be integrating Axciom data. Insights tag onto websites upcoming: remarketing.
3:13pm April 26th 2018 via Twitter Web Client
Q: Pricing: testing, reach for sm biz? #mamsummit Horowitz: A factor of the auction price. LI costs > FB. At least a $3K spend rec'd
3:11pm April 26th 2018 via Twitter Web Client
Q: Effectiveness of their leadgen form? #mamsummit Horowitz: Convenience is king, pre-filled in. Private vs. work e… https://t.co/2qL4EbmhaC
3:09pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: And average open rates 40-50%. Foundation gets 70% opens, about $0.50/ea. Also has prefilled leadgen forms
3:08pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Sponsored in-mail: personalized 1:1 messages at scale. Foundations reaching senior NGO, gov't, academics.
3:07pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Lots of different video - 30s to 3m. Subtitled; compelling. Targeted. And granular data on viewers, affiliations
3:05pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: 2 forms of ads: sponsored content seen in newsfeed. Sold on CPC. Can also purchase CPV video, CPM video
3:04pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: (NB: GumGum's PDF of 'A fractured environment' https://t.co/6AmLg3ZrVv )
3:03pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: LI engagement is booming; 50% inc YOY member engagement of newsfeed. Highly trusted platform.
3:02pm April 26th 2018 via Twitter Web Client
Q: Skills you have? #mamsummit Horowitz: You can ID them or others endorse you. Looking at what is more meaningful.
Q: Hashtags? #mamsummit Horowitz: They are great, and useful. Notes the daily update has hashtags to help.
2:59pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: con't: private groups not part of the feed on mobile. Working on it now - not to kill groups but to evolve.
2:58pm April 26th 2018 via Twitter Web Client
Q:Groups used to be active; but now? #mamsummit Horowitz: 1y ago "ignore"; now redone to focus on mobile and feed, and groups are private
2:57pm April 26th 2018 via Twitter Web Client
Q: Diff between short and longform in feed? #mamsummit Horowitz: On mobile hard to view on mobile; shortform more s… https://t.co/iHLQ3rgJEL
2:56pm April 26th 2018 via Twitter Web Client
Q: Personal interest section no longer there? #mamsummit Horowitz: Would put into summary, not as a separate section.
2:55pm April 26th 2018 via Twitter Web Client
Q: Avoided LI b/c of hard sell #mamsummit Horowitz: Only connect with people you actually know (in real life). Real… https://t.co/by4o05NK4E
2:54pm April 26th 2018 via Twitter Web Client
Q: Best practice to incorporate company page/awareness? #mamsummit Horowitz: Post on personal page, and post to company page.
2:51pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Allen Garnnett (TrackMaven) has a book deal now and 60K followers now, shows engagement.
2:49pm April 26th 2018 via Twitter Web Client
