#mamsummit Horowitz: Shortform: link, video, articles. Status update. Publishing: deeply explore topics that matter to you.
2:47pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Talk about things that matter to you; add your own voice; challenge widely held beliefs; experiment and make mistakes
2:46pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Posts to co page; without engagement won't be further shown (organic reach). Jeff Weiner (CEO) suggests...
2:45pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: And compares responses cross-platform: same message, different responses. Content: feed, publishing, co page
2:44pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Creating great content: the place for professional engagement. Vice-Chair at GE, posts a singl… https://t.co/yiO6nFrzRx
2:43pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Now works with entrepreneurs on the LinkedIn as a platform.
2:42pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Personal branding: gives story of Nat'l Christmas Tree assoc'n, long-form 3x/week in '14. 63K followers
#mamsummit Horowitz: Most of traffic (70%) via mobile (up from 52% 2y ago). Location, education, volunteering, accomplishments.
2:41pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Create, and engage with content: the more successful you will be. Liking, comment, sharing, short- and long-form
2:40pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: People want to know results and impact; up-to-date means more connections, more views.
2:39pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: 3 sentences ea paragraph, total of 3 paragraphs. Focus on career aspirations, accomplishments. Work experience
#mamsummit Horowitz: 'Technology Entrepreneur, Builder'. Can customize URL, great for conferences. Summary - not blank. Shoot for 3x3
2:38pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Building a great profile: Update headline: the most impt thing. Job title already there - so change it.
2:37pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Conversations: people are engaged. Also staying well-informed. Teams culling the newsfeed. Reputation mgmt
2:36pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Thinking about LinkedIn: connect to oppy, way to adv your career, as well as working smarter.
2:35pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: 546M members, 20M co's, 14M open jobs, 50K skills, 109B updates
#mamsummit Horowitz: Still great place to find a job. Now we want more business. Googling your name: why should I meet this person?
2:34pm April 26th 2018 via Twitter Web Client
#mamsummit Dan Horowitz (LinkedIn Dir Services, Gov't) Ready for your next meeting? How to up your game on LinkedIn
2:33pm April 26th 2018 via Twitter Web Client
Q: Diff w/B2B? #mamsummit McPherson: Likes microsites and bringing eBooks into an interactive context.
2:21pm April 26th 2018 via Twitter Web Client
Q: How often for big content? #mamsummit McPherson: Mailshake was 6mos; depends on the amount of resources.
2:20pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Create authenticity though data your company has access to. Ex: OKCupid
2:18pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Hello Fresh live cooking parties, with meal kit delivery. Great for Q&A, AMAs, games, contests
2:12pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Live: FB, Twitch, YT. 10x more FB comments, 135% more organic reach cp to images
2:11pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: 'Invest in video. Especially live.' 16% of marketers comfortable with live video. Buffer: 83%… https://t.co/X0yFJGRjmO
2:10pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: VR: something we will be dealing with in retail (IKEA example), travel, St. Jude https://t.co/7QLEyeXxLC
2:08pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Barkbox developing a Bark Cam, to do an insta treatment on pet photos. An owned channel.
2:07pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: New spaces: IoT search. Neil Patel created a marketing school as an Alexa skill. Another: Mobile apps
2:02pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: The new frontier of distribution: email, linkedin, blogs; how to stand out? Ebooks, infographics, podcast
2:00pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Amplification - cross-platform, showing excel sheets w/influencers, blogs, newsletters, FB etc.
1:57pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Mailshake: came up wit an 'email outreach playbook', reached out to influencers, thought-leaders inc authenticity
1:51pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Big content: thoughtful, research-backed, in-depth, quality, educational, well-produced.
1:50pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Idea: Create content that's big enough to launch like a product. 'Epic' is a trend.
1:48pm April 26th 2018 via Twitter Web Client
#mamsummit Selina McPherson: (Hatch Apps) Creative content marketing tactics for '1 Pillar topic, 2K words with links.
1:47pm April 26th 2018 via Twitter Web Client
Q: How to encourage bravery? #mamsummit Mumford: It's hard. Business are built around repeatable successes, so you need to drill, drive.
1:42pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: (The two videos from GEICO:) https://t.co/q6JNJR2cLS https://t.co/O4PoWOPUX6
1:37pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: "Be brave enough to get famous!"
1:35pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: If you don't have the ambition, to ram the idea, then you'll only be average. And they'll ignore you.
#mamsummit Mumford: If we know what they are watching, why isn't the work getting better? Getting better response?
1:33pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Making competitive differentiation in a tough market. 'Embrace the science'. Data, tools, optimization.
#mamsummit Mumford: After 12y, it's still fun, smart. Multiple storylines, touchpoints, multiple messaging; not incremental.
1:32pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Washington crossing the Delaware... Turnpike in a boat... Another: a sloth doing pictionary.
1:31pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Create - they've worked with GEICO for 20y. Car Ins is new beer industry. Competitors say 'they make cooky'
1:30pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Donate Life took 4y, and relentless effort. "If they are truly great ideas, you'll have to ram it (through)"
1:29pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Quote: 'In order to be able to think, we must risk being offensive' Dr. Jordan Peterson
1:28pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: 180M views; from 50/d to 400/d signups for organ donation. Top Google search
#mamsummit Mumford: Donate Life - org. they did this for - took a lot of effort to get this done. YouTube: https://t.co/8h9FlwN7EK
1:27pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: And the clip ends - Colman '..went to hero' and all the people postively affected. 'In death...… https://t.co/pcrYvH3ep5
1:25pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Onto organ donation and the lack of supply; shows a short 'Coleman Sweeny was an ***hole'
1:24pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Some of the best agencies can't figure this out. 'They can live without you, without your messages'
1:21pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Everyone's busy but not so busy as to binge-watch Stranger Things. 'The bar for holding attn just getting higher'
1:19pm April 26th 2018 via Twitter Web Client
