Recent Tweets Page 41

Today at @WorldCDx and will be live-tweeting. Not sure who else will be? #worldcdx https://t.co/iK95NTmL4b

8:14am September 11th 2019 via Twitter for iPhone

Israel #dsdc Bots that can talk to each other. 'A lot of metrics in social is BS.' The ability to gut-check the data.

3:35pm September 5th 2019 via Twitter Web App

Israel #dsdc In '18: 100's of millions of profiles deleted. 'Up to a third of their profiles were fake.' A follower factory isn't illegal.

3:29pm September 5th 2019 via Twitter Web App

Israel #dsdc Before the purge: bot farms that could rig YouTube to get 'popular of the day'. Money for buying 5K Insta followers.

3:27pm September 5th 2019 via Twitter Web App

Israel #dsdc Social isn't even 20 years old. Going back to 2002: Friendster and Myspace. Individuals creating their own brands

3:24pm September 5th 2019 via Twitter Web App

Chad Israel (Siegal Entertainment) #dsdc Measuring Social in Today’s Shifting Sands

3:22pm September 5th 2019 via Twitter Web App

Riding #dsdc Engagement: When people understand their role, know their role matters, and are proud of it.

3:08pm September 5th 2019 via Twitter Web App

Riding #dsdc Velocity of the work? Frequency? Quality? Perception of quality within the org? And satifaction with the work produced?

3:07pm September 5th 2019 via Twitter Web App

Riding #dsdc 60% of marketers go through 5 or more rounds of review. Merry-go-round: it wasn't that good a plan up-front.

2:59pm September 5th 2019 via Twitter Web App

Riding #dsdc Leaders: come with an objective, and takeaways. Make meetings count! It can be for just some 'magical human contact'.

2:55pm September 5th 2019 via Twitter Web App

Riding #dsdc 40% of our time is what we were hired to do. Is it process or lack of process that kills creativity?

2:48pm September 5th 2019 via Twitter Web App

Riding #dsdc Juggling chainsaws, bombs and scorpions. If we make small changes in the how, it'll make a big difference in the what.

2:46pm September 5th 2019 via Twitter Web App

Riding #dsdc Martech Landscape infographic is larger than ever. https://t.co/pF8m04SvFl

2:44pm September 5th 2019 via Twitter Web App

Mike Riding (Workfront) #dsdc Modernize Your Marketing Work: 4 Simple Ways to Get More Done

2:43pm September 5th 2019 via Twitter Web App

Fisher #dsdc Have opened up a store to sell capes near cost at $3.99; some districts order thousands. Stories - created a comic book.

2:20pm September 5th 2019 via Twitter Web App

Fisher #dsdc The lesson: luck. 'There's hard work after luck.' #redcapenation was something people could participate in.

2:12pm September 5th 2019 via Twitter Web App

Fisher #dsdc The red cape idea at an educator's conference; didn't expect the idea to spread, agreeing with a vision of superhero status.

2:10pm September 5th 2019 via Twitter Web App

Fisher #dsdc Share this teacher testimonial on how the Istation helped a student go from 0 to a 50. https://t.co/cAoeyQZlkT

2:07pm September 5th 2019 via Twitter Web App

Fisher #dsdc The marketing conundrum: student software. Shares Secret Equation Man video https://t.co/XIYmAxS8Ix

2:05pm September 5th 2019 via Twitter Web App

Fisher #dsdc Imagination Station - an edtech company. But literacy is super-important: strong correlation to achievement. And prisons.

2:03pm September 5th 2019 via Twitter Web App

Fisher #dsdc Turning ordinary into extraordinary campaigns; unpack the psychological triggers; and dev a social playbook.

2:01pm September 5th 2019 via Twitter Web App

Ossa Fisher (Istation) #dsdc Contagious Content: Turn Your Customers From Privately Placid to Publicly Passionate

1:59pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Without quality information, propaganda will proliferate. We need to take some resp for our understanding of civics.

1:44pm September 5th 2019 via Twitter Web App

Plumeri #dsdc PG&E, the fires, and the work exposing the money trail: the work of journalists. Facebook.

1:43pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Showed a FB video that tripled their metric for signups. "See where the money leads."

1:40pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Different video audiences - the taster, the snacker, the full meal people. 'The more you say the less they recall.'

1:38pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Optimization - high contrast, fast pacing, large font. Media strategy: Paid, owned, earned, and the goals for each.

1:34pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Shows the 'stipple' drawing (of their faces) and are figuring out how to animate them.

1:31pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Due to time-pressure: have brought meida in-house. Spend distribution 'heavily calibrated to content marketing'.

1:27pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Content - you think of what your customers need, and creating that link and bond.

1:25pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Had to dig into the journalism itself. Conventionally - order. The news: chaos. 'You can't get used to anything.'

1:23pm September 5th 2019 via Twitter Web App

Plumeri #dsdc A second video on Bad Blood author John Carreyrou. A 10-month investigation. 'To this day the fallout continues.'

1:21pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Had to go back to the fundamentals of journalists, and what they do. Writing on a deadline isn't easy.

1:19pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Shows a great clip 'The Face of Real News' https://t.co/iFDVkr15vz

1:17pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Three front pages on the day after Election Day 2016 https://t.co/y0O8ukAW93

1:16pm September 5th 2019 via Twitter for iPhone

Plumeri #dsdc A campaign around real objects - a Rubik's cube, a pinball machine, a board game. And then the election result.

1:14pm September 5th 2019 via Twitter Web App

Plumeri #dsdc News tries to answer, 'What the f*** is happening?' What happened on June 23, 2016? (Brexit.)

1:11pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Rant 2: Marketing should be a service, not a solicitation. Develop relationships...

1:10pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Now automation is saying all the same things. Boilerplate doesn't work.

1:09pm September 5th 2019 via Twitter Web App

Plumeri #dsdc His bio: redid his entire educational career, now at WSJ taking risks. Rant 1: Salespeople: Automation has made you lazy.

1:07pm September 5th 2019 via Twitter Web App

Plumeri #dsdc He almost failed English in HS, yet scored at the top in a standardized test. And was guitarist in a rockband.

1:04pm September 5th 2019 via Twitter Web App

Plumeri #dsdc About him: "it's been a short, strange trip" The best CMO's: adapt well to change.

1:03pm September 5th 2019 via Twitter Web App

Keynote Paul Plumeri (Wall Street Journal) #dsdc Content and Chaos: Diary of a News Marketer

1:00pm September 5th 2019 via Twitter Web App

Green: #dsdc Set a reasonable launch date - time for prep, coordination, promotion. Determine goals, determine CTA, endpoint, find niche.

12:15pm September 5th 2019 via Twitter Web App

Green: #dsdc A second idea: repurposing existing presentations, webinars, white-papers, blogs, video.

12:14pm September 5th 2019 via Twitter Web App

Green: #dsdc Content discovery: 10' brain dump; 10' organize, sort, assign; 10' create 3-subpts for each one.

12:13pm September 5th 2019 via Twitter Web App