Recent Tweets Page 42

Green: #dsdc For brands: to stand out, and outshine their competition. Scifi show 'The Message' - by the 'GE podcast theater'.

12:04pm September 5th 2019 via Twitter Web App

Green: #dsdc The Savvy Painter (Antrese Wood) - her favorite brush provider sponsors her.

12:02pm September 5th 2019 via Twitter Web App

Green: #dsdc Pat Flynn's Smart Passive Income - his own inspiration. Making Chips - two guys who inherited their parent's mfr companies.

11:58am September 5th 2019 via Twitter Web App

Green: #dsdc And promos are welcomed by listeners. The premise: takes 1) time, 2) effort, 3) dedicated resources 4) partnerships.

11:54am September 5th 2019 via Twitter Web App

Green: #dsdc Why? Audio 'is the ideal medium for telling human stories'. Sitting around a campfire.

11:50am September 5th 2019 via Twitter Web App

Carey Green (https://t.co/Y4KuP5u03F) #dsdc Podcasting: Powerful Content Marketing For Brands And Agencies

11:49am September 5th 2019 via Twitter Web App

Capala: #dsdc And he shows it works - one of his clients for the gambling industry.

11:34am September 5th 2019 via Twitter Web App

Capala: #dsdc Social proof: "Go over the top with this." BaseCamp - used 1K testimonials.

11:28am September 5th 2019 via Twitter Web App

Capala: #dsdc Loss-aversion: the ownership trigger, tickets in a timed basket, can be used in headlines. Use FOMO

11:17am September 5th 2019 via Twitter Web App

Capala: #dsdc We are optimized for mental shortcuts; everyone has biases. Goes through how we eval risk (sharks)

11:14am September 5th 2019 via Twitter Web App

Capala: #dsdc We need to optimize for humans, rather than the AI. Attention deficit: impt to understand cognitive biases.

11:09am September 5th 2019 via Twitter Web App

Capala: #dsdc Now it's user-gen signals; time on site, pages/session. 3-3.5 pages/sessions for top sites. 4min ave/visit.

11:07am September 5th 2019 via Twitter Web App

Capala: #dsdc Some verticals search is as high as 80% of traffic. Ranking factors: used to be keywords.

11:06am September 5th 2019 via Twitter Web App

Capala: #dsdc 10B session: 65% comes from search (mainly Google); 5% Social, 30% referral. 'You cannot look away from search'

11:06am September 5th 2019 via Twitter Web App

Matthew Capala (Alphametic) #dsdc The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

11:04am September 5th 2019 via Twitter Web App

The latest blog post from Fluid Dynamics - this time a video for you. #digitalpcr #liquidbiopsy https://t.co/NGIFEY0KAm

11:01am September 5th 2019 via Twitter Web App

George: #dsdc No matter what our business, we are all technology companies now.

10:25am September 5th 2019 via Twitter Web App

George: #dsdc "Companies should be helping consumers with their passions; not the other way around."

10:08am September 5th 2019 via Twitter Web App

George: #dsdc And https://t.co/f1lea2Lkb5's 'please turn off the ad-blocker because we need to eat'. The customer disrupts.

10:06am September 5th 2019 via Twitter Web App

George: #dsdc Shares an example of being irritated by marketing: Casper making an offer for something she's not looking for

10:05am September 5th 2019 via Twitter Web App

Leigh George (Freedom) #dsdc Marketing Trends that Matter in 2019 — and How to Leverage Them

10:04am September 5th 2019 via Twitter Web App

Govindan: #dsdc Shows example of Search, Social & Display, CPC, CPV and CPA. Back to: what is the goal? Search is bottom of funnel tacti

9:39am September 5th 2019 via Twitter Web App

Govindan: #dsdc Fraud: 7.6% of all total digital spend (totalling $19B in '18 per Digiday). Mainly through video/mobile channels.

9:35am September 5th 2019 via Twitter Web App

Govindan: #dsdc Commissions at the trading desk range from 30-70%. Details on spend, CPA and by channel, 'you should dig into it'.

9:33am September 5th 2019 via Twitter Web App

Govindan: #dsdc This last step is where transparency is lacking. The AOR/media buyer's margins known; what about the trading desk?

9:25am September 5th 2019 via Twitter Web App

Govindan: #dsdc Lays out the value chain: from the brand to the AOR to media agency, then to the trading desk/bids/ad network

9:24am September 5th 2019 via Twitter Web App

Govindan: #dsdc Shows the first banner ad - https://t.co/BjlmmK3gyx / AT&T; a 44% CTR. Today: banner blindness, large numbers.

9:20am September 5th 2019 via Twitter Web App

Govindan: #dsdc Now programmatic: real-time variable media, start/stop anytime, still attributable.

9:19am September 5th 2019 via Twitter Web App

Govindan: #dsdc Tracking conversions pre-digital was hard. Digital: linear, fixed rate/duration, attributable.

9:18am September 5th 2019 via Twitter Web App

Senthil Govindan - Datawrkz #dsdc How You Can Save Up To 50% on Your Digital Media Budgets

9:16am September 5th 2019 via Twitter Web App

Kluck: #dsdc They turned it into a game, with an internal leaderboard, with prizes. Advocacy cannot be mandatory.

9:03am September 5th 2019 via Twitter Web App

Kluck: #dsdc Content could be as short as a photo. Provide a continuum for participation; from 15 min/week to much more.

9:02am September 5th 2019 via Twitter Web App

Kluck: #dsdc Corporate Gaggle: narrow-casting for the different constituencies, and easily sharable by different types of employees.

8:58am September 5th 2019 via Twitter Web App

Kluck: #dsdc Make it easy for aggregation: Hootsuite, GaggleAMP. She spent an hour to find 5 pieces to send out the following week.

8:57am September 5th 2019 via Twitter Web App

Kluck: #dsdc Need to provide training and policy for both setting up profiles, as well as best practices on connecting/sharing.

8:56am September 5th 2019 via Twitter Web App

Kluck: #dsdc And you can put out content you care about and want to see; clients waiting to hear from you.

8:53am September 5th 2019 via Twitter Web App