Zuckerberg #dsdc Her personal branding rules: "Be Nice! Be Authentic. This is Hard."
1:51pm September 4th 2019 via Twitter Web App
Zuckerberg #dsdc Live events - are the only events that are scarce. (We are awash in video.)
1:49pm September 4th 2019 via Twitter Web App
Zuckerberg #dsdc Women in tech: starts in 3rd grade. Another main time: when starting companies.
1:38pm September 4th 2019 via Twitter Web App
Zuckerberg #dsdc In Silicon Valley - a woman in tech is a rarity. Having 'a dude's name like Randi' is very helpful… https://t.co/IKuf9yX9Cb
1:37pm September 4th 2019 via Twitter Web App
Zuckerberg #dsdc Worked there for 10y; then from 12 employees. 'My entire budget the first year for marketing was a single box of t-shirts.'
1:28pm September 4th 2019 via Twitter Web App
Zuckerberg #dsdc Starts with a bio - assigned to 'digital marketing' at Ogilvy in NYC. In '04 started 'working for… https://t.co/ZtASyZgbit
1:27pm September 4th 2019 via Twitter Web App
Randi Zuckerberg (Zuckerberg Media) #dsdc Keynote: "Future Consumers"
1:24pm September 4th 2019 via Twitter Web App
Capstraw: #dsdc The future: accessibility first, kinetic or interactive email second, and then AI-generated subject… https://t.co/dvbH5SfcSa
12:30pm September 4th 2019 via Twitter Web App
Capstraw: #dsdc Enhanced promotion for personalization - based upon purchase history, then put together a template for testing, iterate.
12:22pm September 4th 2019 via Twitter Web App
Capstraw: #dsdc ROI vs Amt of effort: Ad-hoc 'year in review' is an example of low ROI but high effort.
12:16pm September 4th 2019 via Twitter Web App
Capstraw #dsdc Q: What to do w/people who still ignore a 'yes/no' re-engagement? A: Draw out 3 to 6 months out
11:33am September 4th 2019 via Twitter Web App
Capstraw #dsdc Newsletters can be only curated content. "This is what we find interesting." Driving relationships and value.
11:29am September 4th 2019 via Twitter Web App
Capstraw #dsdc Shows long list of newsletters from WaPo. Phrasee is an AI-assisted marketing firm. CTA buttons are… https://t.co/8MwB2k3rMH
11:27am September 4th 2019 via Twitter Web App
Capstraw #dsdc Check this out. https://t.co/E0FkDLzJqS From Nov 1985... https://t.co/HFONZGQCTN
11:24am September 4th 2019 via Twitter Web App
Capstraw #dsdc Shows the Belfast newsletter from the 1730's, and an email group called Phrack Vol 1, Issue 1 from 1… https://t.co/RMNDfut52z
11:22am September 4th 2019 via Twitter Web App
Capstraw #dsdc Suggests https://t.co/0aAgjT1Ex6 and https://t.co/vqbtHKhNPS Slack group #emailgeeks
11:21am September 4th 2019 via Twitter Web App
Capstraw #dsdc Need to determine goal, and determine splits; but are there enough iterations? Need time: 2 email half-lifes.
11:09am September 4th 2019 via Twitter Web App
Capstraw #dsdc Another 'best practice' debunked: many times you really don't need to test. Often spinning wheels.
11:08am September 4th 2019 via Twitter Web App
Capstraw #dsdc One idea for a re-engagement campaign: "Save Kyle, our intern."
10:54am September 4th 2019 via Twitter Web App
Capstraw #dsdc More about pruning the disengaged (and why it isn't a good idea) https://t.co/G1awsEGNdk
10:39am September 4th 2019 via Twitter Web App
Capstraw #dsdc Shows metric example where open and CTR went down after they stopped deleting disengaged. And not lo… https://t.co/KCDzDTLGBw
10:35am September 4th 2019 via Twitter Web App
Capstraw #dsdc They surveyed their customers - 54% of marketers deleted the disengaged after 3 months. Ave subscrib… https://t.co/LhUuh3WRV7
10:32am September 4th 2019 via Twitter Web App
Capstraw #dsdc Disagrees that deleting disengaged subscribers is a best-practice. Is deliverability the end-all?
10:31am September 4th 2019 via Twitter Web App
Capstraw #dsdc And Day 45: travel info. Day 60: insurance. Open rates in the 70% range.
10:29am September 4th 2019 via Twitter Web App
Capstraw #dsdc Shows AAA's four-part welcome series that span 4 months; 35% CTR. Day 1: welcome, secondary content;… https://t.co/3vud0XdfkX
10:28am September 4th 2019 via Twitter Web App
Capstraw #dsdc A Welcome Campaign: say hello, allow personalization (preferences). Double-opt-in: the laziest possible way to prove consent.
10:25am September 4th 2019 via Twitter Web App
RT @NonatzinCancheL: Give the audience a reason to care and listen. Great presentation by @LeighGeorge about creating great content at @Di…
10:22am September 4th 2019 via Hootsuite Inc.
Capstraw #dsdc One good option: allow people to opt-in for less-frequent email messages, ideally allowing customers… https://t.co/9HDlsg7xDg
10:18am September 4th 2019 via Twitter Web App
Capstraw #dsdc The best reason for not using one-click unsubscribe: automated bots that click on every link (esp he… https://t.co/rlPWsvNV1M
10:14am September 4th 2019 via Twitter Web App
Capstraw #dsdc Q: What to ask for for email marketing? A: Look at your tech stack, current capabilities. Often: actionable data is a hurdle.
9:48am September 4th 2019 via Twitter Web App
Capstraw #dsdc Q: B2B example of growth? A: Empathy, humanization, keeping it honest and delivering on a promise.
Capstraw #dsdc Another BS 'best practice': video in email. Another: best time is 10am on Tuesdays. "There is no 'ri… https://t.co/5HCEMXMtoi
9:43am September 4th 2019 via Twitter Web App
Capstraw #dsdc Low-hanging fruit - actionable - is a welcome campaign, and a re-engagement oppy throughout the lifecycle.
9:39am September 4th 2019 via Twitter Web App
Capstraw #dsdc Reviews worksheet - in-funnel, funnel fallout, ongoing re-engagement, and through the steps (B2B her… https://t.co/BnHKYrO6gu
9:38am September 4th 2019 via Twitter Web App
RT @kyleedeniz: I have high expectations of the brand experience. V over living in “#remarketing hell,” too. #DSDC https://t.co/hh8T6ze5Eu
9:35am September 4th 2019 via Hootsuite Inc.
Capstraw #dsdc Shows different views mobile vs in-email views, where CTA is shown before the hero image over mobile… https://t.co/OyEyDnSItu
9:34am September 4th 2019 via Twitter Web App
Capstraw #dsdc and provided space for a CTA at the bottom, getting rid of view-in-browser link at the top. The over… https://t.co/WqovgjJtJy
9:31am September 4th 2019 via Twitter Web App
Capstraw #dsdc "Above the fold" == what is seen in the first-view. Her research: 0.2% viewed in browser (2014). Mob… https://t.co/UC3zdqfKgh
9:30am September 4th 2019 via Twitter Web App
Capstraw #dsdc One de-bunked best practice: 'view in browser links' in preheader, 'Having trouble viewing this emai… https://t.co/royu8JQhJj
9:25am September 4th 2019 via Twitter Web App
Capstraw #dsdc The 'Chewy' brand, when a pet passes away, with a personalized card etc. Remember: playing the long… https://t.co/O6CFi9In7U
9:22am September 4th 2019 via Twitter Web App
Capstraw #dsdc Connection between a strong (political) POV and engagement (and sales); from Bill Penzey's spice bus… https://t.co/cB15EuA4H9
9:19am September 4th 2019 via Twitter Web App
RT @Marc_keting: Low tech marketing - sounds a lot like #guerillamarketing @jencapstraw #dsdc https://t.co/wwCm0UlRig
9:08am September 4th 2019 via Hootsuite Inc.
Capstraw #dsdc Growth Marketing: "Is this a BS-term?" What it does not: mislead, confuse, leverage FOMO, nor put br… https://t.co/37v0Z9gIg9
9:07am September 4th 2019 via Twitter Web App
Capstraw #dsdc Growth marketing: Humanization is the new personalization. A hand-written note: low-tech is a new high-tech.
9:04am September 4th 2019 via Twitter Web App
Capstraw #dsdc email budgets in the EU - $6.5K/year ave. Thanks to personalization - increased open and engagement rates.
8:59am September 4th 2019 via Twitter Web App
Capstraw #dsdc ROI 'excellent or good' - 5x email over online display ads; yet amount of spend is 10x display over… https://t.co/DdGNiLWNEH
8:58am September 4th 2019 via Twitter Web App
Capstraw #dsdc 7/10 US adults have made purchases influenced by a company's email. ROI: 38 to 1 (per Data & Marketing Assoc, 2015)
8:57am September 4th 2019 via Twitter Web App
Capstraw #dsdc Preferred promos? 61% via email. 18% direct mail, 6% branded mobile app, 5% social. 4.1B email accounts worldwide (2016 stat)
8:56am September 4th 2019 via Twitter Web App
RT @AceGordon: 20% of people shop in the bathroom.
8:55am September 4th 2019 via Hootsuite Inc.
RT @RajMukhop: “In B2B sales, your content is your sales rep.” -@LeighGeorge #dsdc
8:54am September 4th 2019 via Hootsuite Inc.
