Kluck: #dsdc And you can put out things important to your clients: both professional and personal.
8:52am September 5th 2019 via Twitter Web App
Kluck: #dsdc Social is the new golf round, the new cocktail party. "Who has time for that other stuff?"
8:49am September 5th 2019 via Twitter Web App
Kluck: #dsdc An impt client says: "I looked both of you up over social." You want to control the image, the message!
Here at #disc @sameenakluck sharing her own social media transformation. https://t.co/7pjStEn0WY
8:48am September 5th 2019 via Twitter for iPhone
Kluck: #dsdc Encourage authenticity: her own journey into social media began with 'no'. 16K-empl F500 company: "more visibility"
8:46am September 5th 2019 via Twitter Web App
Kluck: #dsdc Shares an illustration of a key person she wanted to connect with, and had something in common: the fo… https://t.co/eOqn5QaSDH
8:43am September 5th 2019 via Twitter Web App
Kluck: #dsdc The #1 reason for employee involvement: to build a personal brand. Highlight skills, expose expertise and passion.
8:41am September 5th 2019 via Twitter Web App
Kluck: #dsdc People prefer to buy from people, not nameless, faceless organizations. Employee advocacy engage employees; get them excited.
8:40am September 5th 2019 via Twitter Web App
Sameena Kluck, Paladin #dsdc Employee Advocacy: Build Your Brand & Retain Your Employees in One Hour a Week
8:39am September 5th 2019 via Twitter Web App
Vallo: #dsdc UTM tracking via FB; make sure tracking is consistent.
4:19pm September 4th 2019 via Twitter Web App
Vallo: #dsdc Traffic to website: main KPI is page views/visit, rather than open or CT rates.
4:10pm September 4th 2019 via Twitter Web App
Vallo: #dsdc Paid search: the KPI is Return On Ad Sales (ROAS), over CPA (cost per acquisition).
4:09pm September 4th 2019 via Twitter Web App
Vallo: #dsdc KPIs as it relates to an auto dashboard: what really matters? Effective KPIs: Business and campaign objectives.
4:05pm September 4th 2019 via Twitter Web App
Vallo: #dsdc ID'd issues with the website and led her down this path. Asked for metrics - GA has >400 alone. Shows… https://t.co/DXCoISw8
4:03pm September 4th 2019 via Twitter Web App
Vallo: #dsdc Data scientist by training. Marketing campaigns took many weeks to get the data.
4:00pm September 4th 2019 via Twitter Web App
Mia Vallo, National Geographic #dsdc How to Measure the Effectiveness of Your Marketing and Social Campaigns Like a Boss
3:59pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Ask big questions: how is your piece better/different? Can it be repurposed? Do you have a kick-*ss… https://t.co/nU2KtWo4ED
3:43pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc A review is neutral territory. She did behind-the-scenes news research before for 20y; it is fact-d… https://t.co/HH9nQdHa14
3:42pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Regardless - reviews and news 'just out of the park' home-run. Research online, topical outlets.
3:41pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Popularity of written content: health, financial, SaaS, travel do the best. Education, problem solv… https://t.co/1JSXFaw2J7
3:40pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Media loves infographics. For the slow news weekend. 'A great big link tool.'
3:38pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Showed an example of a 'cinemagraph'. Infographics: go back to old stats, and find an article from 2y ago, and repurpose.
3:37pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Show real people behind a website. Images from people who use your product - use them, and they wil… https://t.co/zDecd5k8DF
3:36pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Q's from webinars can be turned into blog posts. Second tactic: image link-building works.
3:35pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc One very good link building tactic: webinars. Not cheap to create, so repurpose: social media (Slid… https://t.co/n1ZJevAYtY
3:34pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Insta video - 48% of consumers buy after viewing a brand's video there. Authentic - less polished - builds consumer trust.
3:33pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Mary Meeker - 88% more time on site w/video. 95% more likely to respond to CTA than text. The YouTu… https://t.co/MZjyZF9KsR
3:32pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc What is trending? You see patterns; what link-building is about is recognizing them. 3 types: video… https://t.co/iljQP4F5lm
3:30pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Recommends keeping RSS. Associations: they exist to help member orgs. A difficult niche? Determine… https://t.co/rCP6oHm1TK
3:29pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Shareaholic - another tool to indicate how often a link was shared. Feedspot - her tool of choice f… https://t.co/BRuJqtI1n9
3:28pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Buzzstream will take individual writers and track their posts and engagement. Ave shares per post, followers etc.
3:26pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Ahrefs and Buzzsumo she uses every day; Content Gap in Ahrefs will show ranking for competitors. Bu… https://t.co/2JZCwE5ynb
3:25pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Forums are how people first got started in the 90's - and are still loyal to them. Another way: fin… https://t.co/S6spEyyzfv
3:23pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Boardreader - aggregates forums, and a posts/day metric. Advanced search: will bring up keywords.
Mastaler: #dsdc Tool - https://t.co/faPMlGe95p will search through reddit, will show subreddits and subscribers. Tr… https://t.co/JbXHwk9hva
3:22pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Simply ask people what they want. SurveyMonkey, SurveyAnyplace, SurveyGizmo,… https://t.co/FIpr6hRU8x
3:21pm September 4th 2019 via Twitter Web App
Mastaler: #dsdc Content truly is what all SEO is built around (whether structured data or link building).
3:20pm September 4th 2019 via Twitter Web App
Debra Mastaler, Alliance-Link #dsdc Link Building and Content Go Together Like Peas and Carrots
3:19pm September 4th 2019 via Twitter Web App
DiPaola: #dsdc And understand your audience - where you resonate, what your audience cares about. Acup: Story plus… https://t.co/0wwQw08hvI
2:58pm September 4th 2019 via Twitter Web App
Brown West: #dsdc How to become more digital-forward? Nyanue: Do you know what your digital identity is? Repeat engagement.
2:57pm September 4th 2019 via Twitter Web App
DiPaola: #dsdc They are experimenting with AI (IBM Watson) for voter engagement. Acup: Their AI effort around a cha… https://t.co/H15Mk9ijvY
2:55pm September 4th 2019 via Twitter Web App
Q: What does he look to? Acup: #dsdc NYT, 'they've done a good job in atomizing their content'.
2:52pm September 4th 2019 via Twitter Web App
Acup: #dsdc They had a big issue they came out on one side on, that was countered by a number of 'small blogs' that… https://t.co/kdbd7JbzwB
2:51pm September 4th 2019 via Twitter Web App
DiPaola: #dsdc They work in a complex area (US healthcare) and have a lot of negativity to counter.
2:50pm September 4th 2019 via Twitter Web App
Q: Social media and engagement? Acup: #dsdc Engagement is per their institution's policy. They work with so many or… https://t.co/FIERIruySP
2:47pm September 4th 2019 via Twitter Web App
Acup: #dsdc They use an OKR metric - objective and key result for each of their goals. DiPaola: They align to busin… https://t.co/4DQaDfJAV5
2:39pm September 4th 2019 via Twitter Web App
Forum Digital Disruption and Managing the Impact #dsdc Obele Brown West, Weber Shandwick; Watchen Nyanue, Chicago S… https://t.co/sTmOyYeH0M
2:37pm September 4th 2019 via Twitter Web App
Zuckerberg #dsdc Ideas - ice hotel, eating a dinner elevated via hot air balloon, an ice cream backdrop, a poop-themed food place (Korea)
2:01pm September 4th 2019 via Twitter Web App
Zuckerberg #dsdc Side hustles: dog-food taster, rent-a-mourner, duck walker, odor judge...
1:55pm September 4th 2019 via Twitter Web App
Zuckerberg #dsdc What are your 3 most memorable traits? 3 most valuable skills? Then: combine into a catchy phrase, what is uniquely 'you'?
1:52pm September 4th 2019 via Twitter Web App
