Tweets from web

#mamsummit Mumford: Points out how things have changed: Tesla's CEO shooting a car into space; Taylor getting 1M likes/post; Twitch 100M

1:18pm April 26th 2018 via Twitter Web Client

#mamsummit Mumford: 91%say 'ads are more intrusive today than 2y ago'. Watching way less; actively avoiding.

1:18pm April 26th 2018 via Twitter Web Client

#mamsummit Mumford: Room for 3 brands in the head, and 10K brand messages received/day. 84% of ads not noticed.

1:14pm April 26th 2018 via Twitter Web Client

#mamsummit Mumford: Asking the thought expt: a mile-long cereal isle, with everything including cereal, and 23s

1:14pm April 26th 2018 via Twitter Web Client

#mamsummit Chris Mumford (EVP, MD Martin) keynote - 'We battle for becoming not invisible': you have 23 seconds in the cereal isle

1:13pm April 26th 2018 via Twitter Web Client

Q: For image- and video-based businesses? #mamsummit Fischer: Video works; Google like Youtube content. Context of a strategy.

12:14pm April 26th 2018 via Twitter Web Client

Q: How to keep up on SEO changes? #mamsummit Fischer: What is working (and no longer). You can't "let it go", need to keep at it

12:13pm April 26th 2018 via Twitter Web Client

Q: What kinds of major website change? #mamsummit Fischer: URL, content, speed, metadata. Use of 301 redirects

12:12pm April 26th 2018 via Twitter Web Client

Q: Does PR help? #mamsummit Fischer: Does help, be careful it isn't flooded. Limited, use w/care. 'Anyone can pay for this'

12:10pm April 26th 2018 via Twitter Web Client

Q: Marketing autom? #mamsummit Fischer: Things like Marketo - email marketing, cookie drops.

12:08pm April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Example on speed, involves JS and cache-ing, and external tools. Past perf, indep. evals.

12:07pm April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Your priorities, a judgement call. SEO team need to know fundamentals, why impt, and people who can do sth about it

12:06pm April 26th 2018 via Twitter Web Client

Q: SEO team? Checklists? #mamsummit Fischer: Everyone does SEO differently; now school, some training. Changes sometimes monthly.

12:05pm April 26th 2018 via Twitter Web Client

Q:Local, regional? #mamsummit Fischer: Google knows locale of both you and searcher. Structure w/geography, G My Business

12:04pm April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Terms - Google Adword planner can help, search freq numbers not totally trustworthy.

12:03pm April 26th 2018 via Twitter Web Client

#mamsummit Fischer: With const coordination; with 'reporting that makes sense'.

11:58am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: After the fundamentals: implemented w/thoroughness, consistency. W/educated content writers.

11:57am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Client had no idea. But could have been told by the SEO agency but changes didn't get made. 'Act on rec's w/content'

11:56am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Engage and understand your audience. Startup: got reports, not interpreted. Analyzed, #5 on name, got worse

11:55am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Conversion indicators: clickers, callers, form submitters, who is visiting. Marketing Autom: indiv ID's

11:54am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Look at customer behavior - coming from search, did they click on more info? Who called, did they come from search?

11:53am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: #5 measure: 'measure what matters' - leading indicators include ranking, traffic, bounce rate.

11:52am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: When things change, keep your rankings; you need to 'be very careful'. 500 vs 20K visitor perception? Lost it w/new site

11:51am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Monitor for malware; protect w/soft firewalls; make sure you have multiple backups. One host had infected backups (!)

11:49am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: SSL is now req'd for every page. 'Do it right now' if you don't have it already. Infected w/virus? Not obvious.

11:48am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Map, phone, contact above the fold on the mobile view. Security: beyond SSL: "Monitor, backup and protect your site"

11:47am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Bounce rate is a leading indicator, helping overall. Mobile infrastructure: responsive themes.

11:46am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Infrastructure: speed. 'Speed matters'. 1-3s bounce 32% inc. 1-5s: 90%; 1-6s: 106%. Bounce rate=click back or away

11:45am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Ex. of dentist: for a small town, FB, YT, GOOG business, in addition to website.

11:44am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Don't underest. Google My Business and new features. Add'l entries on SERP, visible multiple times.

11:44am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: #3 ext influences: prune 'bad' inbound links if domain is old; build high-quality links.

11:43am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: No keyword jamming; be data-driven, not gut-driven. Talk to salespeople, potential customers. Find the words people use.

11:42am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: What's the first place? Metadescription, not the homepage. It is the SERP - search engine results page.

11:40am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: #2 Content: bring strategy to life. Grab audience, use terms people search w/, work as a team.

11:40am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: What is plagiocephaly? This is what the searcher is looking for, and co able to compete w/much larger co

11:39am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Desc company addressing condition of infants w/misshapen heads. How do new parents w/Dx search?

11:38am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Cust journey: discover, engage, evaluate, purchase: 'interact at every stage', w/customer pain-pts

11:37am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Focus groups, ad-testing - but they didn't phrase it that way. 'In the minds of the audience.'

11:36am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: They discovered no overlap between competition - b/c they all positioned differently. And no one searched for that.

11:35am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Figure out what competitors do. Market research co asking: and find out how they are different from competition

11:34am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Goal to sell 20x/mo; what if it is searched only 50x/mo? Importance assoc'd w/buyer intent.

11:34am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Measurement: a good start doesn't guarantee long-term success. Strategy: reel in what's impt and freq

11:33am April 26th 2018 via Twitter Web Client

#mamsummit Fischer: Five SEO fundamental areas: Strategy, content, ext influences, infrastructure, measure/improve

11:32am April 26th 2018 via Twitter Web Client

Kulkarni: #BHCRForum18 Virtualization; automation and machine learning; innovation occurs at small co's.

11:41am April 24th 2018 via Twitter Web Client

Q: Role of VWR, how will 'work get done' change? #BHCRForum18 Kulkarni: new tech will change; for ex, IoT for lab equipment?

11:40am April 24th 2018 via Twitter Web Client

Q: Commentary on the use of 'failure'? #BHCRForum18 Danos: All part of the process of success. How our brains work.

11:39am April 24th 2018 via Twitter Web Client

Kulkarni: #BHCRForum18 More of a generalist in a larger company. Solomon: smaller co's need someone 'who is scrappy' and is proven

11:35am April 24th 2018 via Twitter Web Client